What Makes our Beef Better?

Kevin C.What makes the Beef you buy at our stores better? Is it the Butcher or the beef? We know it’s the beef (although our Meat Specialists are the best around). We did our homework and we took the guessing game out of play when it comes to selecting beef. We choose to offer Certified Hereford Beef because of the Superior Genetic Traits and the consistent results we receive each and every time that you, our Guest, purchases this Brand of Beef.

Certified Hereford Beef is 100% Naturally Grown Product of the USA. We feel that this is important because we know that the Best Beef is produced right here. Certified Hereford Beef is owned and raised by over 5000 Ranchers of the American Hereford Association right here in the USA. Some of these ranchers are here in the Upper Midwest, some are possibly your neighbor, that’s the way we like it. This means that the Beef we sell is Born, Raised and processed right here. We like to keep it local.

Certified Hereford Beef is Genetically proven to deliver consistent results each and every time. In the 1700’s, herdsman around Herefordshire England discovered that these cattle produced great tasting tender cattle that was fit for Royalty. In the 1800’s, these cattle were imported to the Great USA, and farmers soon discovered that these Cattle were a great fit for the family farm. Since 1881, that’s when the American Hereford Association was formed, Hereford Cattle have been the benchmark that all other cattle breeds have tried to meet. Certified Hereford Beef is a premium breed that is known for its docile traits, it is easily adaptable to harsh climates, both hot and cold weather, and the excellent meat that they provide.

The modern characteristics of Certified Hereford Beef were implanted by these early farmers. These traits are still strong today. The cattle industry has many different breeds and strains that they continue to try to improve upon, Certified Hereford Beef continues to deliver these traits through many generations. These traits are easily passed on from generation to generation because of the genetics that these cattle have. Certified Hereford Beef is just one brand, just Certified Hereford Beef. Cattle ranchers around the world know that Great Tasting Beef doesn’t come from great cooks, although cooks can create great results, it comes from great cattle. These cattle have been bred for their great quality since the early 1700’s. This breed has withstood the test of time, and that is the reason that we have Certified Hereford Beef in our Meat Counters.

Our Guests choose Certified Hereford Beef for its desired flavor and tenderness. Both of these traits are a strong attribute of Certified Hereford Beef. Many different studies have been done on the Best Tasting Beef in America, and the Hereford Breed is usually a front runner in most contests. Known for its consistent results, we choose to carry this for you, our Guest. You should not have to worry about the Beef you serve to your family or friends, that is why we did our homework. We know that the center of the plate at most meals is the Meat, we want you to deliver the best possible. So, the next time that you are in the Store and you see the Certified Hereford Logo on the package of beef, rest assured that you are buying some of the best beef in the world. All natural, the highest quality, corn fed Certified Hereford Beef produced right here in the Upper Midwest.

Kevin Connor 
Merchandising Specialist Team Manager for Meat and Seafood

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